Serbia’s Pionir in talks to accumulate Mondelez manufacturing unit in Hungary
BELGRADE (Serbia), December 19 (SeeNews) – Serbian confectionery company Pionir [BEL:PION] is in talks to acquire the US food giant Mondelez’s factory in Hungary, said Pionir owner Miroljub Aleksic.
Pionir hopes to close the deal next year, Aleksic said in a video file posted on the Serbian news agency Tanjug’s website on Monday.
The factory produces sweets under Pionir’s own Negro brand only for the Hungarian market, said Aleksic.
With the acquisition of the factory, Pionir will receive a “Made in EU” designation of origin and start selling Negro throughout the European Union, he added.
The Negro candies are made in Hungary by the local confectionery manufacturer Gyori Keksz Kft., A subsidiary of Mondelez, according to the Hungarian company’s website.
Gyori Keksz Kft also produces biscuits, waffles, sweets and cough drops under the Halls brand at its plant in Gyor in the north-west of the country.