BELGRADE (Serbia), September 22 (SeeNews) – Serbia’s British-American tobacco Vranje [BEL:DIVR] has started production of cigarettes under the Dunhill brand at its Serbian plant in Vranje, said country manager for Serbia and Montenegro, Milorad Krstikeski, on Tuesday.
“We have already started the production of Dunhill in Vranje. We have made additional investments in upgrading our production capacity,” said Krstikeski in a video file published on the Tanjug news agency website.
Dunhill’s production in Vranje will increase BAT’s market share in Serbia and is in line with the company’s strategy to expand its presence in Southeastern Europe (SEE), said Krstikeski.
“Four years ago, 10% of the total production of the Vranje plant was exported, now we are exporting a third of the total production and we are expanding that percentage,” he added.
BAT operates in Serbia through its wholly owned subsidiary British American Tobacco Vranje [BEL:DIVR] and produces the brands Lucky Strike, Pall Mall, Kent, Lord and Viceroy in Vranje.
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