Croatia’s Atlantic Grupa to develop into title sponsor of Belgrade Area

BELGRADE (Serbia), October 13th (SeeNews) – The city government of Belgrade has announced that it will sign an agreement with the Croatian food producer Atlantic Grupa [ZSE:ATGR-R-A] for the title sponsorship of the multi-purpose hall of the Belgrade Arena in Serbia’s capital.

The agreement will be signed in the next 15 days and the name of the hall will be changed from Kombank Arena to Stark Arena, the Belgrade city government said in a statement on Thursday.

Stark is a biscuit brand from the Atlantic Grupa.

The title sponsorship offer from Atlantic Grupa was considered the cheapest in a tender by the Belgrade City Council and Arena Beograd, the state operator of the hall.

In June 2012, Arena Beograd signed a five-year contract with Komercijalna banka [BEL:KMBN] to change the name of the hall to Kombank Arena. The name change came into effect in September 2012.

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